Thriving on the Shock Value – An article

by Chandrika R Krishnan

 

Oplus_131072

Oplus_131072

 

A rather popular Youtube influencer is currently facing backlash over his extremely crude and crass comment in the show India Got Latent and this backlash is reverberating even in the parliament.  Not only the joke was in an extremely bad taste, it had other judges literally ROFL thumping the desk at the absurd passed off as hilarity.

I remember penning this piece in Deccan Herald way back in 2008.  There was a talk show then with a discussion revolving around,  ‘How much is too much?”  I had written this piece then. I realize that nothing much has changed when all people want to do is to shock  the audience for short-term publicity or TRPs.  Reality shows like Roadies and Splitsvilla were popular then and viewed by most young.

I am copying the same article here for most shows thrive on shocking the audience:

Recently, there was a talk show on a news channel, “How much is Too Much?” It showcased a celebrity’s rather public death and the need for the present generation to go public on matters which are private. There were naturally two or more voices of dissent with no conclusive evidence either way as it is essentially a very subjective issue.

Recently, my colleagues and I went for a picnic to celebrate the end of another successful academic year. As I was filling my water bottle from a crowded dispenser,  I overheard a young man commenting that the ‘use and throw cups,’ provided were of such poor quality that it resembled a condom.

Can I be slotted as a prude, because I found the comment crude and poor taste? Maybe, I am. Being into teaching, I have been a witness on the changing equation and what is considered decent and for public consumption in the discussion among students.

I agree that many of the unacceptable terms have become more acceptable and we teachers have learned to take certain terms and actions without batting our eyelids. Yet, there is need for a certain modicum of restraint in the use of words and gestures keeping in mind the company we keep or the situation we are in.  The young man making the rather unnecessary comparison was in his twenties and the children who were around the dispenser were in their teens.

Exposure to Media.

Some of the youth today are remarkably unaware of this particular social niceties. The need to display independence both in mind and action seems to transcend what is socially acceptable or pleasant.  They cannot be wholly blamed as they are constantly bombarded with the new age media.

The media vies with one another in airing many a moment in the lives of celebrities, which technically should be slotted in the ‘private life’ section.  One need not necessarily wear one’s heart on the sleeve simply to advertise the relationship.  Most of the news far exceeds the ‘public-private divide.’  We have some leading newspaper that seemed to thrive only of celebrity lifestyle. Nothing else seems to be very important for them. I think youngsters know more about Angelina Jolie and Brad Pitt’s relationship woes rather than the economic recession.

What would be the future of the community if  we mouth obscenities, use gestures to show our displeasure for the sake of being considered “independent’ and ” cool”? Whenever we discuss the definition of morality, obscenity and the likes we skirt the actual issue.  When we consider burping, scratching our armpits or picking our noses in public as socially unacceptable, we must also avoid words and gestures that aim to shock, surprise or raise an eyebrow or two.

Making Money

The advertisements of today aim to shock its viewers and are replete with sexual innuendos. The creative heads seem to be going in for ‘in your face’ advertising over subtlety. It is same with reality shows. Most of the contestants and judges spew obscenities and receive them with equal pleasure and they get paid for it!

Look at the TRP of these shows. It is evident that these shows are  avidly watched by many youngsters.  These young hate to listen to criticism from their parents or teachers, but are willing to go to any extent to see someone being literally ripped apart or to take the bashing from the judges with aplomb!

Many of us have become blasé about things that were once considered sacrosanct. One of the producers of reality show claimed that whatever he portrayed was what was actually happening in society.  Unfortunately, the fine line between the right and wrong, the acceptable and unacceptable is getting blurred. I notice a lot of adults sprinkling their conversation with four-letter words and spew the choicest vocabulary when they get angry. It is then natural for children to emulate the adults. With the onslaught of social media and reality shows, the line between morality and depravity is narrowing.

Society as a whole needs to awaken to ensure that we neither dish-out nor imbibe such unacceptable fare in the name of entertainment and freedom.

 

This blog post is part of ‘Blogaberry Dazzle’
hosted by Cindy D’Silva and Noor Anand Chawla.

Loading

Don’t miss the posts!

We don’t spam! Please make sure to verify subscription via email.

You may also like

17 comments

Samata February 13, 2025 - 11:43 pm

All I can say on this topic is that, he might me the first candidate facing the reality but there are countless more laughter shows in the television world going which repetedly crossing the fine line that you mentioned in the posts for many years now and some get the tags of being the laughter king or queen titles for such acts. Awaz to bahot pehla hi uthna cahiye tha ulta sabasi mila unha aur aisa bato ki hi natiza ha the latest incident which clearly indicated crossing limit in name of laughter is a disgusting style which todays youth enjoy. Very sad and Thank you for Chandrika Ji for writing on this important topic.

Reply
Pinki Bakshi February 17, 2025 - 4:40 pm

I often wonder how languages have lost their charm with the frequent use of swear words. Crass language is now seen as ‘cool,’ but the real question is—who is making it popular? The growing acceptance of such content only fuels its prevalence. You’ve rightly pointed out that, as a society, we need to awaken—it’s high time we do so.

Reply
Neha Sharma February 18, 2025 - 10:24 am

Such a thought-provoking piece! It’s true, shock value seems to have become the easiest way to grab attention, but at what cost? The fine line between entertainment and outright crassness is disappearing, and it’s unsettling.

Reply
Manali Desai February 18, 2025 - 6:36 pm

I resonated with Nikhil Taneja’s take on the whole debacle, where he says, yes the comment was “at best cringe, at worst crass” but definitely not something someone should be jailed for. And most definitely something we need to focus SO MUCH on when there are bigger issues to be dealt with, right from women’s safety, to the alarming AQI levels, and so much more.

You can find his post thread here: https://www.instagram.com/p/DF5wVaCyeI2/

Reply
Manali Desai February 18, 2025 - 6:38 pm

*And most definitely not something we need to focus SO MUCH on

Reply
Ratna February 18, 2025 - 7:07 pm

Its indeed shocking that “shock value” is skyrocketing in such mindless ways! You have raised an extremely pertinent point, and that you raised it more than 15 years ago makes you a clairvoyant! Kudos

Reply
Anjali Tripathi Upadhyay February 19, 2025 - 10:03 am

I totally agree with your thoughts on how reality shows and media seem to focus more on shocking people for attention. It’s worrying to see how this is affecting younger generations and making things that were once unacceptable seem normal.

Reply
Docdivatraveller February 19, 2025 - 10:07 am

There definitely needs to be a line between what’s acceptable and vulgarity in the name of crude humor. These kind of comedy shows have never been my field of entertainment, not will be. However having said this, there are other “real” serious issues that need to be solved in our country. Our focus shouldn’t get distracted.

Reply
Aditya Sathe February 19, 2025 - 11:39 am

विवेक or the ability to distinguish between good and bad is what we are losing as a society. These said influencers, standup comics, rap artists who are icons of today’s youth, should be more careful when they speak. They should not succumb to the mentality of “Any publicity is good publicity”. It feels like the society is readjusting its moral compass.

Reply
Preeti Chauhan February 19, 2025 - 12:03 pm

I believe in freedom of speech but also of taking care of sensibilities.The problem is even negative publicity is publicity so ignoring is best.The younger generation does not believe in frills and sugar coating. They can be very raw and crude sometimes, which does become painful for my generation at least.

Reply
Kanchan Singh February 19, 2025 - 12:34 pm

It’s disheartening how crude humor and shock value dominate media today. While entertainment evolves, I believe we still need a balance between freedom and responsibility, especially for younger minds.

Reply
Harjeet Kaur February 19, 2025 - 3:06 pm

I think that we are giving too much attention to an incident which should have been passed off as an unpleasant incident. The law in our country is so twisted that a drunken teenager who kills a few is asked to write a 300 word essay. He is allowed to go scot free while a Ranveer Allahbadia has everyone firing all guns and wanting to see him behind bars. Comedy or dark comedy is a choice adults make. You can choose to be a part of it and as adults, am sure we do not need this moral policing. I am sorry but this is my viewpoint. I am not condoning what was said, I am just airing my thoughts on the injustice.

Reply
Janaki February 19, 2025 - 3:12 pm

Stand up comedy shows should be banned. The language is obsene. Can’t there be comedy without the use of obsene words and that too not just one or two but one in every sentence? No wonder the younger generation uses abusive words as part of regular vocabulary–because that’s what they hear every day, everywhere. I maybe old school, but some restrictions are certainly needed.

Reply
Varsh February 19, 2025 - 5:15 pm

Nothing has changed in all these years, has it? The article is just as relevant today. FOE seems to be a completely misunderstood concept where being crude or abusive is considered a right. Sad that our young kids are consuming this nonsense when there’s so much to learn. I enjoy standup comedy but pray, does it have to be replete with bad language and sexual innuendos?

Reply
Shalini February 20, 2025 - 12:15 am

Your article still being relevant today speaks volumes about our society’s tolerance level. So many so-called comedy shows continue to objectify women under the guise of humor, and we laugh along, encouraging them. This influencer definitely crossed a line, actually many lines, and at the end of the day, we live in a society—basic decency should always matter.

Reply
Sindhu Vinod Narayan February 21, 2025 - 4:37 pm

Your article is still holding good to the current situation. Basking in the glory of popularity people fail to watch what they speak.

Reply
Sivaranjini Anandan February 22, 2025 - 6:13 am

Shock value is valued the most when spreading news on Social media. Shock value also gets people to view SM posts. Articulated to perfection.

Reply

Leave a Comment